Because of the fact that the music video my group and I made is to a song of a different genre to the original case studies I have done, I decided to do an additional two case studies. I chose an original music video from Melanie Martinez to her song 'Pity Party' and the music video to 'The Greatest' by Sia. I chose the latter because Sia is in the same genre as Melanie Martinez and so I thought that perhaps there are some similarities between Melanie's and our music videos and Sia's 'The Greatest' music video.
Melanie Martinez's video of Pity Party is about the character Crybaby who invites her friends to her birthday party, but no one turns up and so she is forced to celebrate it alone, which brings a bit of rage out of her, destroying her cake. This music video contains lots of a motifs that connect to her childish style. Close ups establish her image and emotions, and the rest of the shots show her anger and destructive behaviour, which is also part of her image.
Sia's music video for The Greatest honours the victims of the Orlando shooting victims through dance routines. Sia is not present in the music video, which is a great part of her image. The main dancer has been in many of her other music videos, so she is part of Sia's brand too. Close ups express emotions and long shots establish the other characters in the music video.
In today's lesson, I have worked on the front cover of the CD package. I inserted gutters to make sure the text didn't go outside the 1 cm from the sides of the cover. I tried writing the artist's name and the title of the album in different ways but in the end, I inserted the letters one by one, tilting some to the left and some to the right, putting them next to each other unlevelled. I grouped grouping them so it is easier to move the words around. This is what I ended up with and I quite like it as it relates to a close up shot in the music video of the name of the song.
To add gutters, I went on View, New Guide and added 1 cm guides all around the cover.
In today's lesson, I tried to find the font that we planned on using on the magazine advert and CD cover as I previously forgot to note it down. Today, after finding it, I made a note of it so I can download it at home and work on it outside of lessons as I have Photoshop at home and can easily work on it whenever I can't work on it in lessons to finish it off for Friday.
Since I couldn't work on my print products in lesson, I continued improving my case studies and everything else to be able to finish it all for Friday.
I have drawn out the plans of the layouts for my print products to visualise how I want them to look. These are my initial plans but these can change when I actually make them.
In today's lesson that we booked the studio for, we took photos and I think they came out well. Now, I will have to choose which ones to put on which product.
