Tuesday's lesson - 16/01/2018

In today's lesson, I have worked on the front cover of the CD package. I inserted gutters to make sure the text didn't go outside the 1 cm from the sides of the cover. I tried writing the artist's name and the title of the album in different ways but in the end, I inserted the letters one by one, tilting some to the left and some to the right, putting them next to each other unlevelled. I grouped grouping them so it is easier to move the words around. This is what I ended up with and I quite like it as it relates to a close up shot in the music video of the name of the song.

To add gutters, I went on View, New Guide and added 1 cm guides all around the cover.

CD and Advert Pitch

We have done our pitch presentations on the 11th December and got some feedback and recommendations from our class that we might find quite useful during the creation of the print products.

- fonts represent genre and style of music video
- the third one and last one would look good as it is simple and not too childish
- don't use pink light, stick with ordinary lights and add in any other effects after
- white backdrop would be good



Class Case Study

Ariana Grande - Problem ft. Iggy Azalea

• Synopsis: A pop video based on the concept of problematic relationships; female empowerment, moving on from a bad relationship, performance based. 
• Themes and motifs: 60s feel because of the way they were dressed, their makeup and the backdrop / green screen with psychedelic look; love; 'contorted' street dance 
• Authorage: Ariana Grande – black and white with pink; Iggy Azalea – light blonde hair; both of them are lip-syncing and dancing to make themselves appear talented 
• Camera angles: Big close ups of Ariana/guy/whispering, birds eye view, mid shots to show the artists, long shots to show the artists dancing and performing; mise en scene: young athletic men and women dancing around Ariana wearing leather jackets; editing: cuts in sync with the beat; 60s feel because of the way they were dressed, their makeup and the backdrop / green screen with psychedelic look, fast cutting rate 
• Artist representation: Ariana wearing little black dress, 'young', cute, sexualised; Iggy classy, sexualised; 2 shot: female empowerment, men chasing women 
• Target audience: Women 15-22 years olds working class aspiring to wear similar clothes to Ariana and Iggy (expensive looking clothes, especially Ariana's dress); young girls