Additional case studies

Because of the fact that the music video my group and I made is to a song of a different genre to the original case studies I have done, I decided to do an additional two case studies. I chose an original music video from Melanie Martinez to her song 'Pity Party' and the music video to 'The Greatest' by Sia. I chose the latter because Sia is in the same genre as Melanie Martinez and so I thought that perhaps there are some similarities between Melanie's and our music videos and Sia's 'The Greatest' music video.


Melanie Martinez's video of Pity Party is about the character Crybaby who invites her friends to her birthday party, but no one turns up and so she is forced to celebrate it alone, which brings a bit of rage out of her, destroying her cake. This music video contains lots of a motifs that connect to her childish style. Close ups establish her image and emotions, and the rest of the shots show her anger and destructive behaviour, which is also part of her image.


Sia's music video for The Greatest honours the victims of the Orlando shooting victims through dance routines. Sia is not present in the music video, which is a great part of her image. The main dancer has been in many of her other music videos, so she is part of Sia's brand too. Close ups express emotions and long shots establish the other characters in the music video.

Monday's lesson - 15/01/2018

In today's lesson, I tried to find the font that we planned on using on the magazine advert and CD cover as I previously forgot to note it down. Today, after finding it, I made a note of it so I can download it at home and work on it outside of lessons as I have Photoshop at home and can easily work on it whenever I can't work on it in lessons to finish it off for Friday.


Since I couldn't work on my print products in lesson, I continued improving my case studies and everything else to be able to finish it all for Friday.

CD package and magazine ad case studies improvement

I have improved the case studies for the print products.

Case studies (finished presentation)

Today, I have finished my case studies presentation of my analysis of the album cover and adverts of Lady Gaga's Joanne, Halsey's Badlands and Sia's 1000 Forms of Fear albums. I think looking at these three artist was really helpful in terms of coming up with ideas of what to put on the CD package and the magazine advert I am going to be making, and I realised that synergy is present in all of the products of these artist, both in house style and images. 

Finding case studies

In today's Media lesson, I have tried to find CD package case study examples, and looked at a few from artists similar to Melanie Martinez and her style.
I've started making a prezi about the case studies.





The album that I will be looking at in terms of CD package and magazine advert are going to be:

Lady Gaga -  Joanne

Sia - 1000 Forms of Fear

Halsey - Badlands

I have chosen these 3 artists as they are similar to Melanie Martinez's aesthetic and style, and Halsey is similar to her in terms of music style too.

3rd case study improvements

Case Studies Redraft

3rd case study

For this case study, I've done Post Malone's White Iverson.

Music Videos - Analysis and Ideas

Analysis of two music videos:





Ideas for 3 tracks:

Class Case Study

Ariana Grande - Problem ft. Iggy Azalea

• Synopsis: A pop video based on the concept of problematic relationships; female empowerment, moving on from a bad relationship, performance based. 
• Themes and motifs: 60s feel because of the way they were dressed, their makeup and the backdrop / green screen with psychedelic look; love; 'contorted' street dance 
• Authorage: Ariana Grande – black and white with pink; Iggy Azalea – light blonde hair; both of them are lip-syncing and dancing to make themselves appear talented 
• Camera angles: Big close ups of Ariana/guy/whispering, birds eye view, mid shots to show the artists, long shots to show the artists dancing and performing; mise en scene: young athletic men and women dancing around Ariana wearing leather jackets; editing: cuts in sync with the beat; 60s feel because of the way they were dressed, their makeup and the backdrop / green screen with psychedelic look, fast cutting rate 
• Artist representation: Ariana wearing little black dress, 'young', cute, sexualised; Iggy classy, sexualised; 2 shot: female empowerment, men chasing women 
• Target audience: Women 15-22 years olds working class aspiring to wear similar clothes to Ariana and Iggy (expensive looking clothes, especially Ariana's dress); young girls