Ariana Grande - Problem ft. Iggy Azalea
- Synopsis: A pop video based on the concept of problematic relationships; female empowerment, moving on from a bad relationship, performance based.
- Themes and motifs: 60s feel because of the way they were dressed, their makeup and the backdrop / green screen with psychedelic look; love; 'contorted' street dance
- Authorage: Ariana Grande – black and white with pink; Iggy Azalea – light blonde hair; both of them are lip-syncing and dancing to make themselves appear talented
- Camera angles: Big close ups of Ariana/guy/whispering, birds eye view, mid shots to show the artists, long shots to show the artists dancing and performing; mise en scene: young athletic men and women dancing around Ariana wearing leather jackets; editing: cuts in sync with the beat; 60s feel because of the way they were dressed, their makeup and the backdrop / green screen with psychedelic look, fast cutting rate
- Artist representation: Ariana wearing little black dress, 'young', cute, sexualised; Iggy classy, sexualised; 2 shot: female empowerment, men chasing women
- Target audience: Women 15-22 years olds working class aspiring to wear similar clothes to Ariana and Iggy (expensive looking clothes, especially Ariana's dress); young girls
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